Rogerti releases “Ala Ya Dubai” video with Don Phenom after exit from Big Brother VIP Albania 5
The new video comes after the buzz the rapper drew during his stint on the fifth edition of the Albanian reality show.
TIRANA, April 25, 2026 — Rapper Rogerti, one of the most talked-about residents of the fifth edition of “Big Brother VIP Albania”, has released the music video for his new single “Ala Ya Dubai”, a collaboration with Don Phenom, delivering on a project he had previewed weeks earlier on the reality show’s cameras.
The news was carried by Bota Sot, citing the artist’s official YouTube release. According to the portal, the video was shot indoors with luxury elements, including a billiard club, and aims to capitalize on the media attention Rogerti generated during his stint in Albania’s most famous house.
A reaction after TV disputes
Bota Sot reports that showbiz observers see the track as an indirect response to the season’s winner, Selin, who in a TV interview adopted a critical tone toward Rogerti’s recent activity. According to the same source, the former housemate has repeatedly insisted his work has nothing to do with “in-house feuds”.
Rogerti’s appearance on “Big Brother VIP Albania 5” was marked by heated arguments widely discussed across social media and Albanian-language portals. The fifth season of the reality show, broadcast on Top Channel, has been considered one of the most-watched in the format’s Albanian history, according to ongoing reporting in specialist media.
A collaboration with Don Phenom
Don Phenom, a well-known name on the Albanian rap scene, shares the chorus with Rogerti and signs the musical production. The clip alternates urban scenes with choreographed sequences, while the lyrics make oblique references to life after the reality show. Both artists’ official pages reported thousands of shares within the first hours, Bota Sot said.
“Rogerti is trying to capitalize on the attention and buzz generated by the televised confrontations,” the Bota Sot article noted, relaying the assessment of showbiz analysts.
Albanian showbiz producers often pair “Big Brother” exits with music releases, a strategy that, according to media reports, has become common practice since the show’s earliest editions. “Ala Ya Dubai” will now test whether the screen-acquired follower base translates into streaming numbers.
Local commentators note that comparable releases from previous seasons have produced uneven results, with some former housemates managing sustained chart presence while others have faded. Rogerti’s team has not commented publicly on plans for a follow-up single or potential live appearances.
Source: Bota Sot.